tomorrow’s naked lawyer:

NewTech, NewHuman, NewLaw – How to be successful, 2015 to 2045

ISBN: 978-1-78358-174-0 (Ark Group, 2014)
Author Chrissie Lightfoot – named in the 2015 list of the ‘World’s Top Female Futurists‘ & LinkedIn as the No.1 best-connected & most engaged woman in the legal industry, 4th in all sectors, 2015. International Top 100 Executive and Legal Professional of the year 2013.

“It’s here at last! Four long years of waiting are over. Chrissie Lightfoot’s sequel to The Naked Lawyer has arrived….”

“The Naked Lawyer blazed a trail. Its innovative style, approach and language went where no-one else had quite been before.”

Wait ’til you get a load of Tomorrow’s Naked Lawyer!

Tomorrow’s Naked Lawyer takes off from where The Naked Lawyer left you.

  “… we have only felt the first fluttering of the butterfly wings of climatic change that the legal ecosystem is about to experience. Tomorrow’s Naked Lawyer is about looking forward…”

“… an impressive array of data, forecasts and opinion… here you will find material and case studies from around the world, building on her experience of working across Europe, North America, Asia and Scandinavia.”

“Tomorrow’s world of law will be so different to yesterday’s and today’s that the contrast will be psychologically and organisationally disruptive. No-one has been prepared for it.”

Until now…

“That is why this latest book is so necessary: it will help anyone with a care about law’s future and their role in it.”

“Her brush strokes also have such compelling (and evidenced) force that they will frighten the pants off a lot of lawyers.”

Foreword by Stephen Mayson, Professor of legal services regulation at the university of law, and honorary professor in the Centre for Ethics and Law at University College London; non-executive director working with a number of law-related organisations; author of ‘Law Firm Strategy: Competitive Advantage and Valuation.’ UK.

If you are keen to future proof your career, Tomorrow’s Naked Lawyer is A MUST READ!

Back by popular demand, I wrote this sequel for you! It’s timely. It’s needed. It’s wanted. It’s desired...

“The hotly anticipated next book from Chrissie Lightfoot is out and it’s quite the read. Just like marmite, you’ll either love it or hate it, and I for one loved it. I couldn’t put it down. Absolutely brilliant!”
Rebecca Chapman, Marketing Manager, Riverview Law, UK & USA.

“It is both fun and insightful. With her characteristic mix of wit, savvy and sass, Chrissie addresses a wide sweep of issues that will be central to the future of lawyers”.
Professor Richard Susskind OBE, author of Tomorrow’s Lawyers and The End of Lawyers? UK.

“Still in the book. Stopped at 3 last night… You are awesome!”
Max Hubner, Director Corporate Legal and Tax at PGGM, Netherlands.

“In terms of her use of social media – and her writing – Chrissie Lightfoot is the nearest thing the legal market has to Kim Kardashian”
Charles Christian, Owner and Editor at Legal IT Insider and The Orange Rag, UK.

“Love it! The Naked Lawyer does it again!”
Mitch Jackson, Super Lawyer, California, USA.

“The book is provocative and delightful. I am sure it will have a positive impact on thinking in the legal sector.”
Stephen Denyer, Head of City and International, The Law Society, England and Wales.

“Didn’t realise you are such a futurist”…  “Lightfoot’s ideas and style will be inspirational for some and totally incomprehensible to others.”
Richard Chaplin, Founder & Executive Chairman Managing Partners’ Forum, Professional Marketing Forum, UK.

This sequel prepares you for your inevitable future – the Artificial Intelligence Age and Robotic Age – and what that will mean for you, your career, clients, business, society, law and order.

We are already witnessing the beginning of the debate in relation to the tension which is emerging with regard to the liberalisation and exploitation of Artificial Intelligence in society. Tomorrow’s Naked Lawyer focuses on the positive and negative effects of Artificial Intelligence and robots in society and the impact Artificial Intelligence is currently having and will inevitably have on legal jobs, legal roles and ‘black and white letter of’ the law (NewLaw).

BUT it’s time to stop talking about the implications of AI and the potential impact of robots in law and society, and start providing answers and solutions in how we can embrace NewTech and NewHuman by creating NewLaw and still be successful…

tomorrow’s naked lawyer does exactly this!

The book is VERY futuristic (future focused), as well as being practical today (present focused) proffering insights, ideas, case-studies and examples which can be put into practice today to help you and your business to grow toward, and be prepared for, the future!

I build on the current thinking of a variety of subjects and explore, debate, and challenge conventional thinking and wisdom, particularly with regard to marketing, branding, technology, artificial intelligence, robot-workers and the future of law for the period 2015 to 2045.

In light of the imminent rise of Artificial Intelligence and robots as blue-collar and white-collar lawyer workers within the legal ecosystem (and beyond) working alongside ‘pure-blood’ human lawyers and ‘hybrid humans’ in the workplace (NewHuman) as a result of the rapidly advancing technological evolution (NewTech), the relentless march of industrialisation, wearable technology, artificial intelligence and robotics will push the boundaries of what it means to be human, social and a lawyer.

2015 to 2045 is all about how to be SocialHuman and sounding human when compelled to embrace NewTech and NewHuman once artificial intelligence, avatars, icyborgs and robots infiltrate our homes and impact our working lives.

Inevitably NewLaw will be required for the Digital, Robotic & Interstellar Ages; all of which I discuss and tackle in depth throughout the book.

I pose challenging and very uncomfortable questions about where society, the market and the legal eco-system is moving (and where the law is lagging behind), all the while providing practical solutions in relation to the psychology and skills that you will need to future proof your career and/or your business.

If you care about your likely future and how to skill-up and prepare for it, if you are curious as to the future of law and justice and your role in it, this book is for you…

No, I don’t have a crystal ball!

No, I don’t profess to be a soothsayer and don cape and pointy hat!!

No, I don’t have the talent, audacity or balls (I’m a naked lady lawyer) to predict what our exact future is going to be!!!

YES, I do have the courage to attempt to predict what our future is likely to be, based on compelling research and thought leadership from a wide spectrum of resources and fields, and through speaking with a variety of authoritative, respected, admired, and credible people.

You will hear a plethora of insights from yours truly along with eminent and revered global leading thinkers, scientists, futurists, engineers, artificial intelligence experts, emerging technology pioneers, professors, innovators, consultants, suppliers and superstars within the professions, legal ecosystem and beyond; for example …

IBM, Google, UBS, LexisNexis, Riverview Law, Peppermint Technology, Clio, Law Without Walls, Law Plain and Simple, Shoosmiths, King & Wood Mallesons, Dr. Peter Waggett, Ray Kurzweil, Daniel Burrus, Gerd Leonhard, Rohit Talwar, Andy Bounds, Richard Burcher, George Beaton, Dr Sylvia Hodges, Mitch Jackson (super lawyer – Orange County, USA), and MANY MANY MANY more!

Tomorrow’s Naked Lawyer is shared by an imaginary prancing and dancing ‘naked lawyer’ in law law land:

Fast paced and provocative, Tomorrow’s Naked Lawyer provides an idiosyncratic, exhilarating and memorable approach to
‘NewTech, NewHuman, NewLaw – How to be successful, 2015 to 2045.’

Again, it’s definitely NOT for the luddite, laggard, faint hearted, slacker or prudish!

It’s for the ambitious, dynamic, entrepreneurial, intrapreneurial, pioneer, customer pleaser, curious mind and lover of life, law and justice…

Tomorrow’s Naked Lawyer is written for YOU, wherever you are in the world!

• Lawyers and ‘non-lawyers’ (I hate that term) – All of you, from student to the board in the businesses of law and GC’s in corporate behemoths;
• All personnel in professional service firms – The content is as relevant for you as it is for lawyers;
• All support personnel in professional service firms – E.g. business development, marketing, sales, CRM, relationship managers, learning and development, knowledge managers, social media managers/executives, etc., etc., etc.;
• All suppliers to the professions;
• Consumers and businesses – You, the buyer of professional services and products;
• Investors interested in funding a start-up businesses of law, or getting involved with an existing company providing legal services and products;
• Entrepreneurs, intrapreneurs and innovators; and
• Anyone who is curious as to their future and how to skill-up and prepare for it.

Let’s take a sneaky peek inside Tomorrow’s Naked Lawyer…

contents

preface

about the author

dedication

foreword

recap: the naked lawyer

introduction: XXX rated – tomorrow’s lawyer

• the law is an arse
• the naked rambler
• the future?
• portfolio handbag – skills and careers
• XXX – sexily serendipitous, salubriously serene, socially savvy
• after dark activity

Chapter 1 – new and sexy law law land

• begin with the future in mind
• the kind of world we live in
• high price for law and justice
• the kind of law law land we live in
• 1 in 3 law firms face financial meltdown
• new sexy models and players
• new sexy markets
• after dark activity

Chapter 2: trends, tips and robot hits

• time to get naked
• social media, social networking trends, and statistics
• social tips for 2015
• marketing is dead
• intimacy, service, branding, and reputation matters most
• marketing trends for 2015
• robot hits in 2015
• no more B2B or B2C: there is only H2H
• sounding human
• after dark activity

Chapter 3: our robotic life 2015 – 2045

• certainties in uncertain times
• the age of unlawyering
• the singularity
• 2030: rise of the iCyborg lawyer
• 2045 when iLawyers transcend biology
• my dear Watson: the legal game changer
• utopia or road to hell?
• the robot has left the house of law
• after dark activity

Chapter 4: tomorrow’s naked lawyer

• life without risk is like no life at all
• are you prepared for 2015–2045?
• gamification of legal education
• psycho-lawyernetics
• legal life career making skills
• rainmaking
• storytelling and creativity
• confidence
• the dreaded follow-up
• law school: but not as you know it
• the entrepreneurial lawyer
• tomorrow’s naked lawyer
• after dark activity

Chapter 5: SocialHuman

• 2015: social savvy junkie re-invented
• SocialHuman: a leap of brand
• ‘Brand,Me’, ‘Brand,Product’, ‘Brand,Firm’
• smart brand piggy-backing
• smart pricing of the social brand message
• smart words that sell
• smart behaviour that sells
• social selling
• 2015–2020: the next big thing in SOCIAL
• ROAR case studies
• Law Plain and Simple
• the bad and the darn right pants
• after dark activity

Chapter 6: NewTech, NewHuman, NewLaw

• NewTech
• frazzled brain, fluffy cloud
• what’s missing?
• NewHuman
• Robot wife, robot hooker
• Robot evolution or revolution
• NewLaw
• robot lawyer, robot boss and robot judge?
• the new law for the Digital, Robotic, and Interstellar Ages
• after dark activity

Volume 7: the age of magic and miracles

• it’s a miracle
• comfort from uncertainty
• joy in contrast
• rising to a challenge
• era of opportunity
• magic in the courtroom
• change your world or change the world?
• after dark activity

afterword

• what’s next pussycat?
• get in touch
• get naked

glossary

inspiration

I don’t have all the answers…

My job is to comfort those of you who have piercing questions, or scare the hell out of some of you who haven’t yet begun to question your likely future and career, if any!

WARNING: whilst I will be dealing with serious matters by providing serious
messages, solutions, material and ideas throughout Tomorrow’s Naked Lawyer, you
will no doubt have realised already that I have chosen to deliver the very
same in a fun and informal kind of way.

In the chapters which follow you will note that I continue in this approach
together with an ‘adult’ element and theme throughout. Kind of.

Don’t get me wrong, it’s all done in, ‘the best possible taste’.

Why have I chosen this approach?

Well…

We read a lot of stuff, but more often than not cannot remember most of what
we’ve just read. Key messages can be lost within a very short time frame.

Yet, we tend to be able to recall the things we read which tickle us…

It’s as simple as that really, plus…

The approach is new, it’s daring, it’s risqué, it’s fresh, it’s innovative, it has a
new way of looking at things, and in its own unique way it’s kind of
groundbreaking and pioneering.

So, Tomorrow’s Naked Lawyer is a delightful mix of serious information and foresight
combined with fun and sexiness…

rave reviews…

“I can’t put it down! Absolutely brilliant 🙂 Thank you!”
Rebecca Chapman, Marketing Director, Riverview Law, UK & USA.

“Still in the book. Stopped at 3 last night… You are awesome!”
Max Hubner, Director Corporate Legal and Tax at PGGM, Netherlands.

“Love it! The Naked Lawyer does it again!”
Mitch Jackson, Super Lawyer, California, USA.

“The book is provocative and delightful. I am sure it will have a positive impact on thinking in the legal sector.”
Stephen Denyer, Head of City and International, The Law Society, England and Wales.

“Didn’t realise you are such a futurist”…  “Lightfoot’s ideas and style will be inspirational for some and totally incomprehensible to others.”
Richard Chaplin, Founder & Executive Chairman Managing Partners’ Forum, Professional Marketing Forum, UK.

Tomorrow’s Naked Lawyer is absolutely unique… there is nothing in the market place to compare, like for like, currently…

It is an unabashed mix of brutal honesty and sexiness combined with a practical, educational and informative view of our current world and likely future and how to skill up and prepare for it…

Tomorrow’s Naked Lawyer aims to surprise, inspire, provoke thinking and action from start to finish.

All that remains is for you to take control of your future immediately and…

ORDER YOUR COPY NOW!

As soon as it arrives, I recommend you pour yourself a glass of wine / beer / cocoa, curl up in a comfy chair, click on your reading light and turn the page…

“Eventually we have to open the door and let the future in.” (Graham Green, author)

Are you ready?

I am confident you will find tomorrow’s naked lawyer a worthy investment in securing your future.

Enjoy! 🙂

value added stuff … limited time offer until 28 February 2015!!! …

10% discount available for Tomorrow’s Naked Lawyer upon request for loyal customers and buyers of The Naked Lawyer volumes 1-12 (ebook and/or paperback) !!!

25% discount available for The Naked Lawyer paperback when you’re a first-time buyer of Tomorrow’s Naked Lawyer and you ALSO wish to buy The Naked Lawyer for the first time at the same time!!!

If you are buying as a firm and wish to purchase multiple copies at a discounted rate and/or wish to use either of the codes as an individual buyer YOU MUST email Ark Group here  quoting the following codes! 🙂 …

For the 10% discount please use code TNL-10
For the 25% discount please use code NL-25