Chrissie Lightfoot – named in the 2015 list of the ‘World’s Top Female Futurists‘ & LinkedIn as the No.1 best-connected & most engaged woman in the legal industry, 4th in all sectors, 2015. International Top 100 Executive and Legal Professional of the year 2013.
“Many thanks Chrissie for your excellent speech. It set the scene perfectly for a day of challenging the status quo, exploring what the future might hold for the profession at large and thinking about how we can embrace new technologies such as AI to ensure our lawyers continue to prosper and flourish”
Rolland Keane, Business Development Director, Penningtons Manches, UK and USA.
Michael Eardley, Divisional Director, Willis, UK.
Joanna Goodman, columnist Law Society Gazette, editor Legal IT, freelance journlaist and writer, UK.
“Brilliant and inspiring speaker…”
Bartlomiej Zwardon, conference interpreter/translator polish-spanish-english, Poland.
“If you want to conquer Social Media then you must listen to this lady – brilliant!”
David Lister, Founder & MD, Law Plain And Simple. Founder & MD X-Press Legal Services, UK.
“… she wooed and wowed the audience with devastating effect! She is a huge draw for attendees. We were delighted with her significant contribution.”
Larry Fenelon, Managing Partner, Leman Solicitors, Ireland.
“Delegates were WOWed by her ‘naked’ approach, style and content… (and) her uniquely ROAR advice…”
Simon Tupman, law firm innovation specialist, Future Firm Forum conference organiser, New Zealand.
“… you go a lot further into the future than Professor Richard Susskind in his talks. It is a scary thought but hopefully one that we can capitalise on.”
Ashley Fairbrother, Edmonds Marshall McMahon, UK.
“… technological developments at a high level … potential impact on professional services … you took that awareness to a very new level. Your talk was fascinating and it’s given me an opportunity to consider application of technologies in a way that I hadn’t contemplated before!”
Ruth Finch, Solicitor FSR, UK.
“One of the most insightful experts on the future of the legal market! She has the ability to “wake up” the listeners with an eloquent description of the past, the present and the future… (she) truly engaged the listeners with her vast knowledge of the Legal industry.”
Knut-Magnar Aanestad, Chief Knowledge Officer and Head of Information Technology at Schjodt Law Firm, Norway
“Wow!! What an amazing presenter… practical, fun, hands on…Do not miss the opportunity to hear what Chrissie has to say and engage her services for your people. It is a very worthwhile investment!!“
Trish Greenwood, General Manager, Malley & Co Lawyers, Christchurch, New Zealand.
“… delivered a fascinating talk which really gave our delegates a real jolt. Chrissie reminded them that embracing change need not be a step in the dark, but rather a chance to revitalise their businesses. Chrissie is a pro who is very knowledgeable and above all, good fun to work with!
Marek Handzel, Editor, Claims Magazine – Leeds & Yorkshire Lawyer, Leeds, UK.
“Super inspiring and informative Keynote at PM strategy day!”
Mark Collins, Partner and Director of Knowledge Management, Penningtons Manches, UK and USA .
I’d be delighted and honoured to speak at conferences, events, seminars, partner meetings, management meetings and private gatherings in the UK and internationally…
You will note from the positioning of EntrepreneurLawyer together with my knowledge, experience, strengths and talents that I would be ideally suited to present to:
* Professional Practice
* Innovative and ambitious people and businesses
- NewHuman 2015 to 2045 – Uncertainty, Contrast, Challenge, Opportunity = HelVen
- Robot Law – what the ethics?! From Robot Hooker to Marsian Law
- Artificial Intelligence, iCyborg Lawyer and Robot Lawyer
- NewTech, NewHuman, NewLaw – evolution and the art of re-invention
- The humanisation of lawyering when using Technology – capture the data, capture attention, capture the client; be captivating, engaging and enchanting! Strategies for boosting profit margins.
- SocialHuman – marketing is dead
- The future of law and lawyering
- The changing role of the lawyer
- Innovation – strategies for success
- ‘Brand,Me’ and ‘Brand,Firm’ – creation & alignment
- Social Media and Social Networking to maximise your bottom line
- Achieving increased sales through marketing, branding and selling smartly
- Niching for unique positioning
- Business Development 20:20
- Increasing value through referral strategies and relationships
- Get new clients; keep existing clients; leverage the relationship
- Communication & Behaviour
- Extraordinary client relationships – knowing you, knowing them
- Emotional intelligence, self awareness, self confidence, ethics and authenticity
Do feel free to get in touch…
I’d be delighted to be involved
Here’s a flavour of what I’m up to (so far) in 2016. I hope to see you there!
2016 events & conferences
Aug 8-12 Amaral Maia general counsel private gathering, Sao Paulo, Brazil. Keynote speaker and co-host. More details to follow.
June 9 – 10 InterLaw annual conference, Malta. Keynote speaker and panel host/chair/member. Keynote speech: “Tomorrow’s Naked Lawyer 2015-2045 | The Art of Reinvention in a Digital, Silicon & Robotic Legal World.”
May 11 – LegalEx, London, UK. Speaker and panel member. “Robots in law. Let’s be friends.”
April 19 – LexisNexis, Annual InterAction Conference, London, UK. Keynote Speaker. Keynote speech: “The Next Legal Frontier? Relationship Intelligence!”
March 18-19 – LegalGeek, London, UK. Speaker and panel member. More details to follow.
Feb 29 – Penningtons Manches LLP Annual Conference, London, UK. Keynote Speaker. A private event for the law firm partners. Theme: “The Future of Law: What YOU Need To Know NOW!”
Jan 28 – Legal IT conference by Ark Group, London, UK. Speaker and panel member. Theme: “Leveraging digital data growth with artificial intelligence (AI) in legal services.”
Jan 27 – AI meet-up hosted by RAVN Systems Ltd, London, UK. Speaker / panel member. More details to follow.
2015 events & conferences
Dec 15 – Leman Solicitors, Dublin, Ireland. Theme: “The Future of Law & Legal Tech – What In House Counsel Need to Know” Speaker and panel member. A private event for the law firm partners and guests. More details to follow.
Nov 17 – Modern Law Awards, The Hurlingham Club, London, UK. Judge for the categories: Innovation of the Year; Technology Innovation of the Year; Entrepreneur of the Year; Supporting the Industry (1-25 employees); Supporting the Industry (26+ employees); The Outstanding Achievement and Lifetime Achievement Award.
Nov 9 – The Global Legal Post, London, UK. GC Futures: The Future of Law.
Nov 2 – CIPA Congress, Science Museum IMAX Theatre, London, UK. Speaker / panel member / debate: “This House believes it is inevitable that, within 25 years, a patent will be filed and granted without human intervention” with Tom Clarke, Science Editor of Channel4 News.
Oct 27 – Ark Group, London, UK. Theme: “AI and Robots in Law”. Speaker & panel member. More details to follow.
Oct 8 – University of Westminster, Law School, London, UK. Theme: “You, Robot! What does it mean to regulate Artificial Intelligence?” A public debate. Speaker & panel member.
Oct 5-7 – Malta. Speaking and consulting on AI in the legal vertical at a private company event for a legal technology company.
July 16 eve – Slaughter & May, London, UK. Junior London Solicitors Litigation Association. Theme: “New Technology and Effective Marketing”. Speaker & panel member. A private event for the law firm and association members.
June 27 – Allen & Overy, Amsterdam, Netherlands. Theme: “How will AI and other technology trends & tools change the role of the lawyer in a legal services world that is being further unbundled?” Speaker: “Humans v Machines”. A private ‘retreat’ event for the law firm partners.
May 14-15 – Law South Group, AGM, Hampshire, UK. Keynote Speaker. “What’s Next in Extraordinary Client Engagement in a Rapidly Evolving Legal World?” Theme: Achieving Extraordinary Client Engagement.
May 13 – LegalEx, London, UK. Practice Mangagement Theatre Speaker: “Tomorrow’s Naked Lawyer 2015-2045 | The Art of Reinvention in a Digital, Silicon & Robotic Legal World.”
Mar 18 – LexisNexis, London, UK. Enterprise Solutions Briefing. More details to follow.
Mar 11 – Modern Law Conference, London, UK. Speaker: Technology Roundtable.
Mar 3 – Armstrong Watson Breakfast Club. Newcastle, UK. Keynote Speaker: “Tomorrow’s Naked Lawyer 2015-2045 | The Art of Reinvention in a Digital, Silicon & Robotic Legal World.” A private event hosted jointly by Armstrong Watson and Yorkshire Bank for clients and prospects.
Feb 23-25 – Global Law Summit, London, UK. Guest of Stephen Denyer, Head of City and International, The Law Society.
Feb 23 eve – DWF law firm, London, UK. Young Lawyers convention. Theme: “The ever changing legal environment”. Speaker & panel member. “One small step for an entreprenurial lawyer, one giant leap for the legal world: My Story.” A private event for the law firm.
Feb 18 – The Enchanting Lawyer, California, USA. Podcast Interviewee chatting about my latest book and insights: “NewTech, NewHuman, NewLaw… It’s time to get enchantingly naked” Interview by Jacob Sapochnick, Attorney, San Diego, USA.
Feb 17 – The Human Side Interview – California, USA. Interviewee chatting about my latest book and insights: “NewTech, NewHuman, NewLaw… the future is more than we can possibly imagine, so what are we SocialHuman’s going to do about it?” Interview by Mitch Jackson, Orange County Super Lawyer.
Jan 27 – Women in Law, Leeds, UK. More details to follow.
Jan 17-18 – LawWithoutWalls. Dublin, Ireland. Entrepreneur Mentor “Harnessing The Power of Watson: Utilizing Cognitive Technology to Help the Law Firm Make Better Decisions and Build a Stronger Relationship with Clients”. University College Dublin, Sutherland School of Law.
Jan 13 – X-Press legal Services CPD event. National Railway Museum, York, UK. Advocate for Law Plain And Simple and X-Press legal Services. Seminar “Reducing Environmental Risk in Property Transactions.” A seminar for residential and commercial property lawyers and conveyancers.
2014 events & conferences
Dec 3 – King & Wood Mallesons, London, UK. Keynote Speaker for ‘Strictly Business’. “Tomorrow’s Naked Lawyer & The Art of Reinvention in a Digital, Silicon & Robotic Legal World.”A private event for the law firm.
Nov 12 – Peppermint Technology Research Forum 2014, London, UK. Speaker & panel member.“How do I design client focused services and products?”
Oct 20-22, IBA Annual Conference, Tokyo, Japan. Speaker & Panel Commentator. “Social media and the digital age in the workplace.”
Sep 18-19 – Association of European Lawyers AGM, St Helier, Jersey. Keynote Speaker. “Law Firms in the 21st Century: The Art of Reinvention in a Digital, Silicon & Robotic Legal World.”
May 22 – Deltek 6 Stars, Copenhagen, Denmark. Keynote Speaker. “Preparing for 2020: Technology, the Internet, iCyborg lawyer and RoboLawyer” A private event devoted to law, technology, innovation and sales in the legal services industry.
May 13 – Clydesdale Bank, London, UK Keynote Speaker. “The Future of Law: iCyborg Lawyering & Business Development in a Rapidly Changing Legal Market ” A private event during Business Week devoted to assisting the growth of legal firms.
Mar 29-30 – LawWithoutWalls. Miami, USA. Entrepreneur Mentor “Robot Lawyers: The Future of On-Line Chat Attorneys”. The 1st Annual LWOW X All-Virtual ConPosium.
Mar 13 – Claims Conference 2014 – The Art of Reinvention. Manchester, UK.Speaker. “The Future of The Law”
Mar 12 – Social Media For Law 2014 Conference. London, UK.Speaker. “Using Social Media to Win New Business: ROAR into the world of social media and law law land”.
Mar 11 – Niche Network Dinner. London, UK.Speaker. ” iCyborg Lawyers: Lawyering & Business Development in a Rapidly Changing Legal Market…”
Jan 18-19 – LawWithoutWalls. St Gallen, Switzerland. Speaker; Panelist; Entrepreneur Mentor “Robot Lawyers: The Future of On-Line Chat Attorneys”. University of St. Gallen Executive School of Management, Techonology and Law.
Jan 15 – X-Press Legal CPD event. Wetherby racecourse, Leeds, UK.Speaker. “ATTENTION! Let’s ROAR!! When Niche, “Brand,Me” & Content rock… Profits roll.”
2013 events & conferences
Dec 5 – Armstrong Watson Breakfast Club. Leeds, UK. Keynote Speaker. “Digital Times. It’s Time To Get Naked! Business Development in a Rapidly Changing Legal Market.”.
Nov 18 – Peppermint Technology Research Forum 2013, London, UK. Speaker & panel member. “How ROAR and The Naked Lawyer is helping law firms enable change.” The launch of”What clients really want from a legal service provider” research. Theme: “The journey towards a client centric legal firm.”
Nov 7 – Deltek 6 Stars, Oslo, Norway. Keynote Speaker. “What does a leading law firm have to do to adapt to the ‘New Normal’?” A private event devoted to law, technology, innovation and sales in the legal services industry.
Oct 7 –Interviewby Mitch Jackson (Super Lawyer & Orange County Trial Lawyer of the Year), California, USA. (via Skype & Spreecast). Speaker. “Let’s Get Naked!”. Sharing the concepts within The Naked Lawyer eBook (best-seller 2011 & 2012) how to market, brand & sell YOU! Plus the future of law, the role of the lawyer, how to enjoy your career and life.
Sep 25 – The Future of Lawyers, Fifth Annual Conference. Geneva, Switzerland. Keynote speaker: “Digital Times; It’s Time To Get Naked: Branding, Technology and Business Development In A Rapidly Changing Legal Market.”And The Naked Lawyer book signing
July 25 – LexisNexis, London, UK. LexisNexis UK InterAction User Group meeting. Speaker / Consultant.
June 26 – Deltek 6 Stars, Stockholm, Sweden. Keynote Speaker. “What does a leading law firm have to do to adapt to the ‘New Normal’?” A private event devoted to law, technology, innovation and sales in the legal services industry.
June 14 – ReInvent Law. London, UK.A conference devoted to law, technology, innovation and entrepreneurship in the legal services industry.
May 9 – Law Management Section (LMS) Law Society Annual Conference, London, UK. Speaker. “The Changing Nature of Business Development. It’s Time To Get Naked!”
May 1 – Modern Law Conference 2013 , London, UK. Designated Tweeter
“ABS one year on – The New Frontiers of Law”.
April 30 – LawTech Futures, Charles Christian & Netlaw Media, London, UK. Designated Tweeter “LawTech Futures 2013 – The Future of Legal Technology – Keynote speaker Ray Kurzweil.”
April – LawWithoutWalls, Miami, Florida, USA. Speaker; Panelist; Entrepreneur Mentor. Theme: “Supermarket Law Firms: Honey, Can You Pick Up Some Ice Cream and an LLC.?” (University of Miami School of Law).
March 21 – Connect2Law, Cheshire, UK. Speaker.”FACE OFF: It’s time to get NAKED!David v Goliath in A Rapidly Changing Legal Market.”
Feb 1 – The Financial Markets Law Committee, London, UK. Cross-industry communication.Six Degrees – The Network Hub. Private gathering – invite only.
Jan 31 – LexisNexis, London, UK. Consultants Briefing. Consultant.
Jan 25-27 – X-press Legal Services (Franchising) Ltd, Manchester, UK. Annual Conference. Consultant / Speaker.
Jan 19-20 – LawWithoutWalls, Segovia, Spain. Speaker; Panelist; Entrepreneur Mentor. Theme: “Supermarket Law Firms: Honey, Can You Pick Up Some Ice Cream and an LLC.?” (University of Miami School of Law).
Jan 17 – Connect2Law, Manchester, UK. Annual BDM Gathering. Speaker. Facilitator. Consultant.
… And the year before…
2012 events & conferences
Dec 13 & 14 – UK National AssociationsCongress,London, England. Speaker: “Using Social Media to Retain, Recruit Members and Raise the Profile of Your Organisation.”
Nov 12 – LawTech Europe Congress,Prague, Czech Republic. Speaker, Panelist, Official Tweeter. Legal Technology Track: “Meet Generation X, Y & Z” and “Winning Clients & Keeping Them.”
Oct 25 – The Prince’s Trust, Million Makers Conference, Leeds, England.Speaker. “It’s a Brand New ‘Brand,You’ Social Media World. It’s Time To Get Naked!” Entrepreneurial lessons from The Naked Lawyer: RIP to XXX
Oct 18 – Winscribe Annual User Conference, Silverstone, England. Keynote Speaker. “Changing Times, Changing Law Firms: business development in a changing legal market.”
Oct – Private luncheon function attended by the New Zealand High Commissioner. London, England. Speaker. “It’s a Brand New ‘Brand,You’ Social Media Legal World.”
Oct 1-5 – IBA Annual Conference (International Bar Association). Dublin, Northern Ireland. Speaker / Roundtable host. ‘Changing Times, Changing Law Firms’ – Marketing: Business development in a changing legal market. How important is personal branding, firm branding and social media in retaining and attracting clients? (Thurs 4th Oct 09:30-12:30)
Sep 18 – The Law Society of Scotland flagship conference “Law in Scotland”. Glasgow, Scotland. Speaker. “It’s A Brand New ‘Brand,You’ Digital Legal World. It’s Time To Get Naked! Lessons from The Naked Lawyer: RIP to XXX.”
Sep 14 – Salesforce.com, London,UK. Keynote Speaker. “Segway into social, open, mobile: Lawyers, get ready to digitally tool up!”
Sep 12 – Major, Lindsey & Africa, London,UK. ‘Managing Your Career: The XX Advantage Series.’ Speaker. “Social networking for lawyers. How to use social media to build business and advance your career.”
July 12 – Association of Women Solicitors, London, UK. Speaker. “It’s A Brand New ‘Brand,You’ Digital Legal World. It’s Time To Get Naked and Get Savvy with Social Media! Lessons from The Naked Lawyer.”
May 16-18 – Ark Group, Melbourne, Australia. ‘The Australian Law Firm Best Practice Toolkit: untapping the full potential and mitigating the risks of Social Media in law firms’. Speaker / Workshop. “It’s A ‘Brand,Me’ Legal World. It’s Time To Get Naked! Lessons from The Naked Lawyer.”
May 11 & 12 – Lawlink Annual Conference, Rotorua, New Zealand. Keynote Speaker. “It’s A Brand New ‘Brand,You’ Digital Legal World. It’s Time To Get Naked!”
April 26 & 27 – SIFA Annual Conference, Daventry, UK. Plenary Speaker. “It’s A Brand New ‘Brand,You’ Digital Legal World. It’s Time To Get Naked!”
April 23 – CLT, London, UK. Speaker. “ROAR! Social Networking Rocks. Opportunities & Benefits Roll.”
April 19 – Fordham Law School, New York, USA. Speaker. “It’s A ‘Brand Firm and Brand Me’ Digital World. It’s Time To Get Naked!”. Sharing the concepts within The Naked Lawyer eBook; how to market, brand & sell YOU! Plus the future of law and the role of the lawyer.
April 14-15 – LawWithoutWalls, Miami, Florida, USA. Speaker; Panelist; Mentor. Theme: How to Become an Entrepreneurial Lawyer. Helping to prepare “The Lawyers of Tomorrow, Today”. (University of Miami School of Law)
March 27 – TMT.LawTrust’12, Warsaw, Poland. Keynote Speaker. “ROAR – Reach Out And Relate: business development based on building relationships.”
March 15 – LawTech Futures, Charles Christian & Netlaw Media, London, UK. Designated Tweeter “LawTech Futures 2012 – The Future of Legal Technology.”
March 14 – Managing Partners’ Forum, Leeds, UK. Speaker / Panelist. “Social Media: as Managing Partner of your firm what are the risks to your firm’s reputation – and the opportunities for business?”
March 6 – Armstrong Watson Breakfast Club Bonanza, Carlisle, UK. Keynote Speaker. “It’s A Brand New ‘Brand,You’ Digital Legal World. It’s Time To Get Naked!”
Feb 11 – X-press Legal Services (Franchising) Ltd, Manchester, UK. Annual Conference. Speaker. Social Media, Social Networking, Social Business. “The Art of Social Media & Social Networking to ROAR Prospects into Clients”.
Feb 10 – Leeds Law Society, Leeds, UK. Speaker. “Building Blocks For A Prosperous Future – It’s a ‘Brand,You’ Social Media World. It’s Time To Get Naked!”
Jan 19 – Manchester Law Society, Manchester, UK. Keynote Speaker. “‘Brand,You’ and the Future for Junior Lawyers: It’s A Brand New, ‘Brand,You’, Digital Legal World. It’s Time To Get Naked!”
Jan 14-15 – LawWithoutWalls, Zurich, Switzerland. Speaker; Panelist; Mentor. Theme: How to Become an Entrepreneurial Lawyer. Helping to prepare “The Lawyers of Tomorrow, Today”. (University of Miami School of Law).
… And the year before…
2011 events & conferences
Nov 18-20 – Future Firm Forum. Taupo, New Zealand. Speaker “It’s a Nichey ‘Brand,You’ Digital World”.
Nov 11 – Leeds Law Society: “Building Blocks For A Prosperous Future”. Leeds, UK. Speaker “It’s a ‘Brand,You’ Social Media World. It’s Time To Get Naked!”
Oct 30 – Nov 4 – IBA Annual Conference (International Bar Association). Dubai, UAE. Speaker. Theme – Which kind of law firm is more appealing – the big, the small or something in-between? The Lawyer within the Law Firm. “Size & Kind Doesn’t Matter. It’s a Brand new ‘Brand,You’ Legal World”.
Oct 5 – Eversheds. The Business Den (Leeds) Breakfast Club. Leeds, UK. Speaker “Rainmaking – Building ‘Brand,You’ “.
Sep 21 & 22 – LexisNexis. “The Alternative Legal IT Conference”. Birmingham, UK. Roundtable Facilitator / Speaker. “Can social media deliver measurable business benefits?”
Sep 21 – PM Forum Annual Conference; “Live your brand values… and set the firm apart”. London, UK. Panel member / speaker “What impact does a strong brand have on clients and customers”.
Sep 16 & 17 – ALPMA (Australian Legal Practice Management Association) Annual Conference. Melbourne, Australia. Summit 2011 Keynote Speaker. Opening session: “It’s A ‘Brand Firm and Brand Me’ Digital World. It’s Time To Get Naked!” Closing session: “Who’s The Captain Of Your Mothership?”
July 7 – The Prince’s Trust Million Makers Corporate Challenge. “Dragon’s Den”. Leeds, UK. Panel Judge.
May 19-21 – 360 Entrepreneurship Summit. Malmo, Sweden. Speaker on “How to be a leader in your career, business and life”. Roundtable facilitator / speaker for the marketing, branding and sales session.
May 18 – NetLawMedia Conference; “Key Strategies for Law Firms 2011 ‘Driving Business Development in Law Firms’.” London, UK. PresentingWorkshop / Speaker “Social media, social networking and tomorrow’s lawyer”.
May 7 – Junior Lawyers Division Annual Conference. London, UK. Speaker. “It’s a ‘Brand You’ world”.
April 11-13 – Hanson Wade Legal Conference; “Marketing & Brand Development for Law Firms”. London, UK. Presenting MasterClass/Workshop and attending panel discussion.
March 29 – Young Financial Leeds. Leeds, UK. Presenting “Personal Development Masterclass: Personal Brand”. Speaker.
March 17 – The Naked Lawyer book signing. London, UK. Reception to mark the publication of A Dictionary of Intellectual Property Law by author Peter Groves, with a special guest appearance by The Entrepreneur Lawyer and a book signing opportunity for guests in relation to The Naked Lawyer book. Attendance is by invitation only and RSVP. The canapés will be created by Arthur Potts Dawson, star of Channel 4’s The People’s Supermarket.
March 2 – Association of Women Solicitors . London, UK. Speaking. Guest of Rachel Brushfield (Owner – The Talent Liberation Company).
Jan 25 – MyLegal.com. Washington D.C., USA.Radio interview. Sharing the concepts and some content in relation to The Naked Lawyer eBook.
Jan 14 – Attorney’s Roundtable. Greater Chicago, USA. Skype presentation and discussion with leading attorneys sharing the concepts within The Naked Lawyer eBook.
Would YOU like to generate £500,000+ of new client legal sales enquiries this year for you and your firm?
Here’s how …
Legal Masterclass: how to get more sales using social media and social networking. For lawyers, by a lawyer!
BESPOKE, PRACTICAL and ENGAGING full day turbo SALES legal masterclass / course designed SPECIFICALLY FOR LAWYERS to produce results – delivered by a newly qualified solicitor whom achieved exactly that during the recession …
Do YOU need to:
- Get more clients, referrals, sales, fee-income and success through the use of social media?
- Create and maintain your personal brand and persona?
- Establish your specialism, niche and expertise online?
- Build trust and credibility?
- Connect with potential clients and referrers online?
- Share best practice?
- Use social media to create “inbound” sales & marketing opportunities for your firm?
Do YOU want to:
- Generate sales, clients and referrals using online networks?
- Find and respond to sales enquiries sent into the social stream?
- Plan your time to include efficient and effective use of timely social media?
- Create and maintain a relevant and up-to-date profile?
- Distinguish between online social persona, professional identity & company brand?
- Extend your network in a matter of minutes?
- Comment on blogs to drive traffic, create trust and demonstrate expertise?
- Use LinkedIn Questions and Answers to establish and evidence expertise?
- Use LinkedIn Groups to create community and share best practice?
- Identify the social media elements most pertinent to your role and aims?
- Compare and contrast the different applications in the landscape of social media?
- Create short, trackable links to websites and your personal profile?
- Tweet and update your social status?
- State the purpose of your social media use?
- Source and identify appropriate content for your social stream?
- Analyse your social media success?
By the end of the day course would YOU have liked to:
- Begun sales generation activity?
- Created a personal “brand” message for your professional identity?
- Set up your online profile in LinkedIn, with a unique professional web address?
- Set up your online profile on Twitter, with company branding?
- Created a budurl.com account, to enable link tracking?
Are you interested in attending a course of this nature? If so, get in touch. I will be delighted to have the opportunity to personally notify you of the next available course.
The Entrepreneur Lawyer