Volume 9: touch, touch and touch me again

Whether you are a lawyer or not, if you have had dealings with the legal profession, or if you simply wish to try some refreshingly new ways of marketing, branding and selling yourself, then this eBook is for YOU!…

Calling all entrepreneurs, non-lawyers, professionals, lawyers, solicitors, attorneys and lawyers2b with a sense of humour and an interest in the following:

• Would you like to know how to market, brand and sell yourself (i.e. YOU and your product / service) in this digital era successfully?
• Would you like more ‘choice’, ‘change’ and/or ‘control’ in the direction of your career, business or life?
• Would you like to generate £500,000+ of new client work enquiries this year?
• Would you like to be entertained whilst being informed?

read on! …

In this Volume 9, I share with you what I believe is ‘extraordinary customer service’. It’s another fundamental element of the ROAR model, and how YOU will set your stall out as a truly extraordinary rainmaker lawyer. I introduce you to ‘the ROAR unsales egg-timer’. It’s a sales, customer service and referral process that I devised (in my own time), and used (and still do) whilst a trainee solicitor, which embraces all of the elements of the ROAR model. It’s how referrers, prospects and clients go from not knowing anything about you to being ready to give you (and ‘the firm’) their business, or more of their business, on an ongoing basis.

Fancy a sneaky peek inside?…

contents

• talking dirty to a saint when I’m a pure little devil
– naked guide
– the ROAR unsales egg-timer

• we’re engaged!
– touch me quick
– frequent attention
– the only way is up…baby

• i like retaining you
– the secret of ‘value’ is ‘valyou’
– wake up and smell the future
– the green mile
– hot for the lot

• i love maintaining you
– at the law of attraction of law interface
– ‘Brand,Me’ communication game plan

• after dark activity
– oi! touch me up more often, thank-you
– naked lawyer activity – a study worth casing
– ROAR steps
– ROAR tips
– ROAR quiz

• ROAR summation
– it’s all in the touch
– what’s next?
– get in touch
– get naked

excerpt

…the secret of ‘value’ is ‘valyou’

I maintain the view which I first raised in Volume 1: that extraordinary relationships and customer service will be the holy-grail at the heart of the successful super lawyer, and extraordinary rainmaker lawyer, for that matter.

It’s all about GIVING, remember? And being extraordinarily helpful, remember?

Why?

Because I stand firmly by the courage of my conviction, from experience: that building an enduring VALUE relationship with the client, utilising the ‘fluffy soft-skills stuff’ (some of which I have shared with you in the naked lawyer) combined with a total client-centric focus, is where the real VALUE will be for the lawyer, law firm and consumer of today and the future.

That is, the trick (I find) is to stand in the clients’, prospects’ and lobsters’ shoes, empathise, and FEEL their fear, their pain, their pockets (how short or deep) and to try and understand what VALUE means to THEM. You have to take the focus totally off yourself and place it entirely on the receiver.

As an example of what VALUE can mean to a customer/client I’d like to share with you a quick story…

… So, why do I reckon extraordinary customer service in the legal profession, and we lawyers providing the very same, is going to matter so much?

Stuart Brown, a specialist in customer experience has this to say:

Whilst many good values and behaviours stand firm, the World around us is changing beyond recognition… and its people are now in a very different place. Gone are the days of certainty and contentment… abundance and frivolity. Instead, we live a life of global uncertainty, depleting resources and greater demands on our time – maybe as business people… or maybe as individuals and consumers… As businesses we need a greater awareness of what really matters. Not so much about what we do – but more significantly about how we do it and how that makes a positive contribution to our clients.

Jon Busby has this to add:

…The market and consumers are liberated and they are using tools to find and solve but they still need people to refine and make those solutions precise to fit their needs…
… As Dorothy said to Toto in The Wizard Of Oz ‘I have a feeling we’re not in Kansas anymore. We must be over the rainbow’…
Maybe you need to decide if you are a helpful witch or an unhelpful solicitor…
…Humans like help, humans like being helpful, humans recognise helpful people…

… I’ll share with you now an example of new client work that I won due, in no small part, to empathising, being totally customer service excellence focused, applying a client-centric positive mindset and VALYOU approach together with commercial savvy and business nous.

RIP to XXX rave reviews…

vfm…

The Naked Lawyer eBook is absolutely unique… there is nothing in the market place to compare, like for like, at present…

It is an unabashed mix of brutal honesty and sexiness combined with a practical, educational and innovative sales model…

It aims to surprise, inspire and delight from start to finish.

Reading The Naked Lawyer, carrying out the ‘after dark activities’ suggested within it and the VALUE of the information shared would be the equivalent to attending multiple fragmented workshops (online or offline) over 3-5 days – minimum!

You can figure out the likely cost of that for yourself.

Buy the full box set, all 12 volumes, RIP to XXX, and you will save yourself a heck of a lot of spondulicks!

Get 15% off RIP to XXX Paperback Book with every RIP to XXX eBook order.
Enquire for details: +44 (0)113 2444228