Volume 7: nurturing fuzz to get more buzz

Whether you are a lawyer or not, if you have had dealings with the legal profession, or if you simply wish to try some refreshingly new ways of marketing, branding and selling yourself, then this eBook is for YOU!…

Calling all entrepreneurs, non-lawyers, professionals, lawyers, solicitors, attorneys and lawyers2b with a sense of humour and an interest in the following:

• Would you like to know how to market, brand and sell yourself (i.e. YOU and your product / service) in this digital era successfully?
• Would you like more ‘choice’, ‘change’ and/or ‘control’ in the direction of your career, business or life?
• Would you like to generate £500,000+ of new client work enquiries this year?
• Would you like to be entertained whilst being informed?

read on! …

During this Volume 7, we look at the sales process. I introduce you to the concept of nurturing fuzz to get more buzz. I focus your attention on establishing and building extraordinary RELATIONSHIPS of value by looking at relationship marketing, unsales and fuzz. We look at how YOU can add value to your referrers, clients, firm and those whom you serve, due to your ‘Brand,You’ and relationship building, leveraging and sustaining activities. The essence of this Volume lies in the mantra, ‘Ask not what your referrers or clients can do for you, but what you can do for your referrers and clients’.

Fancy a sneaky peek inside?…

contents

• social savvy junkie
– naked guide
– rendezvous
– relationship marketing and relationship sales – huh?

• cannon ball fun
– sales process
– before and after
– yes! yes!! yes!!!
– choo choo cannons train

• massage oil, not snake oil
– bedside manner
– nurturing sales equity bank

• what’s all the fuzz about?
– buzz fuzz buzz

• mouse wrap
– hunting or gathering?
– lobster and client action
– a reason, a season or a lifetime?

• after dark activity
– izzy ziggy, let’s get bizzy
– naked lawyer activity – a study worth casing
– ROAR steps
– ROAR tips
– ROARquiz

• ROAR summation
– JFK wisdom
– what’s next?
– get in touch
– get naked

excerpt

… I have actually discovered and experienced that in today’s topsy turvy digital era and perilously shaky law law land that you don’t have to be able to sell to be an extraordinary rainmaker.

You simply have to be an extraordinary lobster… once you’ve devised your ‘Brand,You’ and whilst doggedly MARKETING the [bleep] out of it!

Of course, you also need to apply the 80:20/G:R rule, with a SUUUCKS attitude, weird mindset, PEE Poor Work Ethic, c-c-c courage with precision g-spot focus whilst high on two drugs…

… when I worked at Cannons Health & Fitness Limited in 2000-01, I was blessed to be educated, coached and trained in what I believe was then one of the best sales and marketing teams in the UK health club industry.

The Academy training centre, and ‘Cannons Train’ – the professional development and structured programme laid down for the Cannons Group – was truly exceptional… and I believe, ahead of its time.

… I joined Cannons to specialise in corporate development and innovation relating to online marketing, sales and strategy. My role at the ‘mature’ club, that is, very well established health club in a wealthy community in South Buckinghamshire, was Sales Manager (direct line-managed 5 of a team of 50) primarily responsible for sales and marketing, PR, staff recruitment and management in relation to the same (including contracts of services and contracts for services).

I feel blessed and proud to share with you that because of Cannons Train (its marketing and sales education, coaching and training) I was able to play an instrumental part in our club team achieving 270% over performance in Jan 2001… due to marketing and sales innovations.

In monetary terms, January 2001 membership sales and positive membership movement equated to approximately £500,000 membership income for the 12 months ahead from these new members alone through their joining fees, direct debit contracts and average ‘food and beverage’ spend.

The sales process and management system is something which I carried with me into subsequent ventures, including the legal profession, albeit adapted and innovated to suit the current thinking at that particular time…

… I simply applied this winning sales process and formula in law law land; adding innovative ‘bits and bobs’ of course, such as utilising new technologies, new world thinking and my own learning, development and experience as the years progressed.

… extraordinary rainmaking is predominately about behaviour. It’s about building an emotional equity bank with your lobsters, potential clients and existing clients.

It’s about engagement, involvement and giving… aka, a nurturing sales equity bank.

It works like this…

RIP to XXX rave reviews…

vfm…

The Naked Lawyer eBook is absolutely unique… there is nothing in the market place to compare, like for like, at present…

It is an unabashed mix of brutal honesty and sexiness combined with a practical, educational and innovative sales model…

It aims to surprise, inspire and delight from start to finish.

Reading The Naked Lawyer, carrying out the ‘after dark activities’ suggested within it and the VALUE of the information shared would be the equivalent to attending multiple fragmented workshops (online or offline) over 3-5 days – minimum!

You can figure out the likely cost of that for yourself.

Buy the full box set, all 12 volumes, RIP to XXX, and you will save yourself a heck of a lot of spondulicks!

Get 15% off RIP to XXX Paperback Book with every RIP to XXX eBook order.
Enquire for details: +44 (0)113 2444228