Volume 6: social savvy junkie

Whether you are a lawyer or not, if you have had dealings with the legal profession, or if you simply wish to try some refreshingly new ways of marketing, branding and selling yourself, then this eBook is for YOU!…

Calling all entrepreneurs, non-lawyers, professionals, lawyers, solicitors, attorneys and lawyers2b with a sense of humour and an interest in the following:

• Would you like to know how to market, brand and sell yourself (i.e. YOU and your product / service) in this digital era successfully?
• Would you like more ‘choice’, ‘change’ and/or ‘control’ in the direction of your career, business or life?
• Would you like to generate £500,000+ of new client work enquiries this year?
• Would you like to be entertained whilst being informed?

read on! …

In this Volume 6, we line dance, hip hop, flamenco, jazz and swing together as I share with you how to use social media and social networking to positively waltz your way into being a socially savvy, happily naked, rainmaker lawyer.

Fancy a sneaky peek inside?…

contents

• raving referral lobster’s rule
– naked guide
– promises to reap
– negativity fries
– positivity jives

• why why why delilah?
– SM & SN… yeah baby
– The Resistance
– why? just suck it and see
– why SM matters
– why I engage in SM… with honourable intentions

• what a load of twaddle
– ‘I haven’t got time’. Pants!
– easy like a Sunday morning

• building my network fast… to last
– secret agent provocateur
– think niche, brand, lobsters!
– esp
– go…ogle… permissively

• high five junkie!
– linkedin line dance
– twitter hip hop
– facebook flamenco
– youtube ‘n’ all that jazz
– blawg blawg swing
– just fumbling around ROAR style

• bust a gut daily work out
– blow your horn
– I must, I must, I must improve my lust

• after dark activity
– stamina rules!
– naked lawyer activity – a study worth casing
– ROAR steps
– ROAR tips
– ROAR quiz

• ROAR summation
– social savvy legal beagle
– what’s next?
– get in touch
– get naked

excerpt

… Right, let’s get one thing straight, dance partner…

I am NOT, repeat NOT, going to waste any time in this Volume waffling on about the following: social guidance, that is, social media policy; strategy; risks; snags; compliance policies; privacy in social networking services; security issues; protection of (fair use of) Intellectual Property; regulatory requirements on the use of SM.

Why?

Because you’ll find plenty of information on all that negative stuff (albeit important and serious matters for consideration, implementation and action) in cyber-world without me sticking my nose in.

For one thing, this is the kind of stuff which prevents YOU from getting on and using SM and SN. We lawyers being ‘conservative by nature’ is a real understatement where SM and SN come into play.

For another, it’s not directly relevant and/or it conflicts with the naked lawyer and/or the ROAR model when I am advocating that you should actually be using SM and engaging in SN. Of course there’s risk. There’s risk in most things we do.

But listen up…

Other lawyers are doing it! Your clients are doing it! And it’s here to stay.

So get with the programme!

If your firm already has a SM guidance thingy in place then of course you will be duty bound to follow it; as you should, for the sake of good order.

By straying from it, you will no doubt experience a hissy fit from your Boss Lawyer and probably find yourself cast adrift from the good ship legal enterprise.

This may well be a positive thing, the SM guidance thingy that is (or being cast adrift; I guess it depends what you want!), because it means you CAN get on and DO something with SM and SN to your advantage, your referrers and clients advantage, and for those whom you serve, with their blessing, subject to the ‘guidance’.

If your firm has not laid down the law with regard to social guidance then hey, you’re lucky. All you need is a big dollop of common sense and some handy tips from those of us who have been prancing in SM and SN for a while now to help negate any risk.

Right?

… I didn’t want to become a dead dinosaur. I would prove to The Resistance that this SM and SN stuff actually had some valuable sexy legs…

… I am going to share with you how (as a trainee solicitor in 2008 and 2009) I used (and continue to use in a new capacity now as CEO of EntrepreneurLawyer since September 2009) SM and SN to build relationships, generate referrals, sales leads and instructions, all with a view to getting more clients, referrals, sales, income, value, growth and success.

RIP to XXX rave reviews…

vfm…

The Naked Lawyer eBook is absolutely unique… there is nothing in the market place to compare, like for like, at present…

It is an unabashed mix of brutal honesty and sexiness combined with a practical, educational and innovative sales model…

It aims to surprise, inspire and delight from start to finish.

Reading The Naked Lawyer, carrying out the ‘after dark activities’ suggested within it and the VALUE of the information shared would be the equivalent to attending multiple fragmented workshops (online or offline) over 3-5 days – minimum!

You can figure out the likely cost of that for yourself.

Buy the full box set, all 12 volumes, RIP to XXX, and you will save yourself a heck of a lot of spondulicks!

Get 15% off RIP to XXX Paperback Book with every RIP to XXX eBook order.
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