Volume 3: slowly slowly catch a nichey

Whether you are a lawyer or not, if you have had dealings with the legal profession, or if you simply wish to try some refreshingly new ways of marketing, branding and selling yourself, then this eBook is for YOU!…

Calling all entrepreneurs, non-lawyers, professionals, lawyers, solicitors, attorneys and lawyers2b with a sense of humour and an interest in the following:

• Would you like to know how to market, brand and sell yourself (i.e. YOU and your product / service) in this digital era successfully?
• Would you like more ‘choice’, ‘change’ and/or ‘control’ in the direction of your career, business or life?
• Would you like to generate £500,000+ of new client work enquiries this year?
• Would you like to be entertained whilst being informed?

read on! …

In this Volume 3 I show you why and how to research, establish and develop your niche, identify target market(s) and sort your positioning and differentiation so that you are ready to develop your personal brand.

Fancy a sneaky peek inside?…

contents

• wakey wakey rise and shine
– heads up
– nesting… the time of my life
– storm before the rain…maker brand

• Big Rocks rolling
– seek and ME shall find
– niche niche niche

• trendy turn on
– what’s happenin’?
– keeping abreast
– com…prrr…tition?
– going down and pushing up

• karma sutra professional specialty
– positioning that rocks
– differentiation that rolls
– markets that hit the g-spot

• initiative rules! OK?
– kneeling on the job
– carpe diem!
– dino dung
– why fourplay matters
– law of attraction of law
– what’s next pussy-cat?

• after dark activity
– rawhide to roarhide
– naked lawyer activity – a study worth casing
– ROAR steps
– ROAR tips
– ROAR quiz

• ROAR summation
– niche one my friend
– get in touch
– get naked

excerpt

…The era of one size fits all is at an end. It has been replaced by a market of multitudes. Increasingly, the mass market has turned into a mass of niches…

… In 2000, Jack Black at his MindStore event spoke about the ‘Entrepreneurial Revolution’, describing entrepreneurs as the sexy leaders of the world; apparently they change fast, and are sophisticated.

Yeah, I’d like to serve these people, I thought.

Heck, I’d like to think I am one of them!

Moot.

Then in 2005, Tom Peters shared his wisdom about trends stating: ‘Go where the buyers are and where the money is – among women and among aging boomers’.

I figured I was onto something here. I was on the right track. So I did some more digging. I’ll share some of my research activity and results with you, if you’re interested…

… I am convinced my colleagues thought I’d totally lost the plot. Many a day they would find me at my desk during the lunch break tearing out strips of pinky-orange newspaper clippings.

In Mr T’s trademark line from the A Team TV series: ‘I pity the fool’ who attempted to read the FT after I’d danced all over it! …

… Hanging around the water cooler and waiting for Boss Lawyer to say, ‘Hey, Chrissie, here’s an idea. How about finding a nice niche for yourself so that you can help us get fatter?’ wasn’t likely to occur either…

Pigs would fly Santa’s sleigh before that would happen!…

… Specialising in a niche means that it can be used to open doors and be the thing that clinches a deal, because it gives you the ability to talk proper shop at the highest level with a senior professional even if you are a very junior lawyer…

RIP to XXX rave reviews…

vfm…

The Naked Lawyer eBook is absolutely unique… there is nothing in the market place to compare, like for like, at present…

It is an unabashed mix of brutal honesty and sexiness combined with a practical, educational and innovative sales model…

It aims to surprise, inspire and delight from start to finish.

Reading The Naked Lawyer, carrying out the ‘after dark activities’ suggested within it and the VALUE of the information shared would be the equivalent to attending multiple fragmented workshops (online or offline) over 3-5 days – minimum!

You can figure out the likely cost of that for yourself.

Buy the full box set, all 12 volumes, RIP to XXX, and you will save yourself a heck of a lot of spondulicks!

Get 15% off RIP to XXX Paperback Book with every RIP to XXX eBook order.
Enquire for details: +44 (0)113 2444228