eBook The Naked Lawyer

Whether you are a lawyer or not, if you have had dealings with the legal profession, or if you simply wish to try some refreshingly new ways of marketing, branding and selling yourself, then this eBook is for YOU!…

Calling all entrepreneurs, non-lawyers, professionals, lawyers, solicitors, attorneys and lawyers2b with a sense of humour and an interest in the following:

• Would you like to know how to market, brand and sell yourself (i.e. YOU and your product / service) in this digital era successfully?
• Would you like more ‘choice’, ‘change’ and/or ‘control’ in the direction of your career, business or life?
• Would you like to generate £500,000+ of new client work enquiries this year?
• Would you like to be entertained whilst being informed?

Then read on! …

 

A red-hot sales blueprint laid bare for bottom line impact…

Fancy a sneaky peek inside the first volume of The Naked Lawyer?

• eat my dictaphone
• wakey wakey
• it’s a box of frogs
• rise of the super lawyer
• just sit there and do as you’re told
• status quo doesn’t rock anymore
• we’re all tombed
• grow your fuzz to get more buzz!
• titillating tips
• sneak preview volumes 2-12 ‘how to…’

excerpt

…

‘It’s not the End of Lawyers, it’s the End of Law Firms as we know them. They just don’t know that yet.’

Traditionally lawyers have been absolutely useless at looking after clients’ real needs and expectations …

Extraordinary relationships and customer service will be the holy grail at the heart of the successful super lawyer. Building an enduring value relationship with the consumer, utilising ‘fluffy soft-skills stuff’ combined with a total consumer-centric focus is where the real value will be for the lawyer, law firm and consumer of today and the future …

‘ … the traditional paradigm of law practice really needs to change to face the challenges of our times. Actually, it needed to change a long time ago and most of us knew it when we started to practice, but many of us had our spirits crushed by the “system”. I say “viva the revolution”.’

… I’m going to attempt to cover the whole spectrum of readers and their circumstances … age, gender, race, traditionalist, revolutionist, couldn’t give a monkey’s, glass is half empty, glass is half full, glass is overflowing and glass is darn right shattered. Holy grail or paper cup syndrome, stuck in a rut, rat in a cage, waiting for the right time to jump sideways, upwards or onto another ship or path …

‘Choice’, ‘change’ and ‘control’ is why I’m writing this ebook.

reviews to date:

• “simply unputdownable”
• “wow”
• “refreshing”
•  ”witty”
• “entertaining”
• “lots of great ideas”
• “informative”
• “this is good stuff”
• “fascinating”
• “brill”
• “love it”
• “fab…absolutely great”
• “found it very superb”
• “high octane prose!”
• “I’ve forwarded it to my team”…

“Loved the premise and really enjoy your writing style. Can’t wait for next installment.” Scott Garver, Attorney at Law, Principal, NYC, USA

“I was really impressed by Volume 1 of The Naked Lawyer, a truly motivational, marketing and sales book. Going by the first section it promises to be an excellent guide. It’s very readable and has the great benefit of someone approaching the law after having been in business beforehand and with the current shake-up of legal services comes at a particularly opportune moment.” Tim Kevan,  barrister (non-practising), The Guardian law blogger, writer, author of ‘Law and Disorder’, London, UK.

“Thank you so much for the wonderful information in The Naked Lawyer. What terrific insight into the profession!!!!” David Gabor, Attorney at Law, Principal, NYC, USA

“A thoroughly delightful and well conceived bit of writing. As a potential reader if you have not already uncovered The Naked Lawyer, I encourage you to discover for yourself how one individual can help us all understand better our roles and our responsibilities as professionals. One might not be a lawyer, but Ms Lightfoot helps us all know and reach our inner entrepreneur to our profit.” Gerald Lo, Director, Project Engineering, Technical Services, Environmental, Health and Safety, Nycomed, NYC, USA

“I’m not even a lawyer and I found this an interesting read” Jonathan Rutter, Oracle Networks, UK

“I found your website/blog somewhat by chance while looking for Richard Susskind’s materials. “The End of Lawyers” has become like Bible to me. I read your first e-book (chapter/volume). You also quote Susskind, de rigueur. I kept on reading, good stuff. Straightforward prose, something liked by plain legal language advocates like myself” Maximiliano Marzetti, Intellectual Property Consultant and Professor of Law & Economics, Italy

“Love the fresh approach, if only more solo practitioners and small firms ‘got it’” Paul Hajek, Principal, Solicitor, Clutton Cox, UK

“…very impressed by the way you have added structure to your stream of consciousness!… I also came at law later in life… I am now an NQ commercial lawyer, and am looking for ways to properly leverage my pre-qualifying experience in the post-qualification environment. TNL Volume 1 is well-timed for me, and you have given me the impetus to properly embrace linked-in and other social media tools. I look forward to TNL Volume 2 and the rest of the series.” Drew Winlaw, Solicitor, UK

Intrigued?

If you would like to receive The Naked Lawyer eBook full monty i.e. all volumes 1-12 simply get in touch to be notified of its launch !!!!!!

The Naked Lawyer eBook is a must read sales blueprint for all lawyers2B, all those in the legal profession, legal education, suppliers and referrers to the legal industry, buyers of legal services, entrepreneurs and anyone in business looking for a refreshing approach to ‘how to get more clients, sales, referrals, income, value, growth and success’

 

Throughout The Naked Lawyer eBook series (volumes 1-12) I will be revealing the roar model and showing you exactly how, as a trainee solicitor and newly qualified lawyer (during the 2009 recession), I achieved £562,000 of new client legal sales generation enquiries and referrals.

Now, if I did it, then you can too!

If you simply follow what I did I am confident you could achieve success too!

For lawyers2B and all those in the legal profession The Naked Lawyer eBook will literally be a totally transparent blueprint of everything that I did to achieve £562,000 of new client legal sales generation enquiries and referrals – being careful NOT to reveal any confidential information and confidences I hasten to add; as a lawyer you would expect me to toe the line.

For entrepreneurs and business owners, suppliers and referrers to the legal industry, buyers of legal services and all those in legal education (I reckon that pretty much covers the whole business spectrum), The Naked Lawyer eBook will be a fascinating read and insight into the present day legal profession as well as a unique and refreshing transparent sales blueprint that may well be relevant in your industry and/or sector too.

It will be jam packed with examples, case studies and ‘to do’s’ focusing on 10 key elements (with hundreds of proven successful steps, tips, hints and secrets) in how to get more clients, sales, referrals, income, value, growth and success.

As The Naked Lawyer eBook is about ‘choice’, ‘change’ and ‘control’ it’s actually an education programme where you are in charge of the pace of your professional growth (in relation to your investment in time and cost).

The roar model within the eBook is absolutely unique. And timeless.

You will not find it anywhere else except in The Naked Lawyer series.

I will tell you why.

It was devised recently by me as a result of my experience and knowledge from different industries.

The roar model embraces two proven successful sales and behavioural and communication models from the sport and leisure industries topped off with bits and bobs from my own innovations whilst in the legal industry.

The component parts of the sales model that roar utilises is that embraced by one of the most successful health club providers at the turn of the century, the leader in academy sales and professional development training and development.

The component parts of the behavioural and communication model that roar utilises is that created and used by Gary Russell and Sir Clive Woodward of Winning Profile.

I applied these combined models from outside the legal industry within the legal industry and sprinkled a few innovations within and throughout.

They worked.

They are a winning combination and formula. I shall reveal all throughout volumes 2-12.

If you would like to receive The Naked Lawyer eBook full monty i.e. all volumes 1-12 simply get in touch to be notified of its launch !!!!!!