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The Age of the Entrepreneurial Lawyer

Posted on September 29th, 2014 by Chrissie Lightfoot

A version of this article originally appeared in Clio 13th September 2014.

Entrepreneurial lawyering has come of age. Not fiction. Fact.

I’ve just come across LexisNexis’s Bellwether Report (2014), Brave New World,which focuses on sole practitioners, independent lawyers and small law firms and the extent to which they are rising to meet the industry, economic and business challenges in the present and future.

The report identifies new working practices, increased optimism and the emergence of a new breed of entrepreneurial lawyers: “Practitioners are emerging business-savvy, resilient and fiercely independent, with more confidence in the future of their practice than ever before. Rising above the pack, a new breed of entrepreneurial lawyers are embracing the emerging opportunities – and achieving impressive results.”

In relation to performance, growth is higher (55%) amongst the “emerging breed of dynamic entrepreneurial lawyers with top tier pedigree” (13% more than the average respondent.)

It looks like the dynamic independent lawyers who are really shaking things up are focusing on building their business through the smart use of marketing, networking and technology:

“These entrepreneurs are networked, dynamic and ambitious. Often niche specialists with superb credentials, they’ve set up their businesses to compete directly with the major industry players, and they’re frequently winning due to their agility and top-class customer service. Always thinking at least one step ahead, they’re utilising every tool at their disposal to hone their competitive edge – from strategic partnerships and gaining ABS status, to outsourcing for increased efficiency, to harnessing the latest technologies to run their firm and connect with new clients.”

IMHO Cloud-based Law Practice, Legal Case Management Software and CRM systems for Law Firms & Lawyers is one of the best innovations (and latest technologies) in recent years and the ideal choice for entrepreneurial lawyers.Clio and Kulahubare certainly worth a sneaky peek for the aspirant and established entrepreneurial lawyer and business of law.

My personal entrepreneurial lawyer journey began in 2008 when I devised the ROAR sales model befitting for an ambitious and dynamic lawyer in this digital age; it involved honing my niche, the creation of my personal brand (Chrissie lightfoot – The Entrepreneur Lawyer), building a referral network online and offline and delivering extraordinary customer service using technology and the internet. I danced into the offline and online legal and business worlds and online social network scene as an entrepreneurial lawyer serving the entrepreneur of tomorrow, today.

The activities I undertook resulted in a global sales success story. I quickly realised that I had to share the secret; the world (and not just the legal world), after all, in 2008 Q4, had just taken a nose dive off Mount Everest with no financial safety net. We were experiencing a global recession of the kind we’d never seen or felt before.

And so, in 2009 I wrote a series of blog posts and articles suggesting that we lawyers need to become more entrepreneurial and to ‘get naked’. The release of my best-seller book The Naked Lawyer in November 2010 covered exactly this; HOW we lawyers can become entrepreneurial with a step-by-step guide in how to get more clients (and more from existing clients) through mindset-shift, self-awareness (emotional intelligence), devising a niche, creating a personal brand, networking (by building a referral network and via social media and social networks), providing outstanding customer service, possessing business savvy, smart use of technology in the marketing and sales process and constantly innovating.

I have been so very touched and feel hugely blessed and privileged to have received (and still continue to receive) many messages of appreciation, thanks and enquiries from a wide range of readers across the globe who expressed how The Naked Lawyer (together with my articles, blog posts, EntrepreneurLawyer website – and company, EntrepreneurLawyer Limited – and consultancy) has helped them.

Invariably it has culminated in prompting and influencing law schools, universities, associations, legal publishers, consultants, IT/Practice Management/CRM suppliers, law firms and lawyers around the globe to innovate in lots of areas; for example, legal entrepreneurship; legal education; law firm operations; marketing; sales; customer service, finance; pricing; business planning & strategy; legal IT; artificial intelligence and robotics in the legal world.

It has been a pleasure and honour to be asked for the 4th year running to be an entrepreneur mentor and advisor to the brightest, most ambitious and innovative legal minds in 20+ Universities (and law schools) across 20+ countries as a member of the Law Without Walls (LWOW) initiative.

LWOW sprang up in 2009/10 as a community of entrepreneurs, legal practitioners, law professors and law students which focus on innovating in the legal sector. Student participants work together on teams with the guidance of the LWOW community on projects aimed at innovating legal practice and education across the world. It has been featured in Time Magazine, The Financial Times, Forbes, The National Jurist, and more.

It will certainly be interesting to see how the LWOW’s entrepreneurial essence pervades the psychy and influences and motivates the actions of the new breed of entrepreneurial lawyers graduating from its dynamic law schools thereby influencing legal service provision and innovation in this field throughout the world in years to come.

I also recall being interviewed by Preston Clark, A New York based attorney, business consultant and creator of TheLawInsider.com law blog (Top 15 Most Influential Law Blogs.) who wished me to share some of the content of The Naked Lawyer with his readers, and to convey my thoughts on what lawyers need to be doing to ensure their livelihood in the present and future. This was my advice:

“… to develop key entrepreneurial, intrapreneurial (being entrepreneurial within the workplace), technological / digital, commercial and rainmaking skills as quickly as possible.”

In the current brave new world for independent lawyers and sole practitioners, assisting entrepreneurial lawyers to navigate powerful competition and regulatory upheaval with agility, I feel hugely privileged (no doubt alongside many of my friends, colleagues, clients and thought-leaders in their fields of expertise) to have been involved in this new wave of re-inventing lawyering; obviously for the better since these dynamos are out-performing and tearing strips off their peers (research and report here again in case you missed it, courtesy of LexisNexis).

Here’s a HUGE thumbs-up to you if you are reading this and you are one of them. Your clients will love you, as will Uncle Sam and UK PLC…

The UK economy and that of Europe is predicted to be strong throughout this year and next. Similarly, the USA economy is looking positive along with China, predicted to grow over 7%, meaning global growth of 3.5% overall.

Arguably, never has there been a better time for the entrepreneurial lawyer to start-up, whether within a group of like-minded souls or solo, particularly from home using some of the entrepreneurial techniques and technologies described herein. There are Government backed initiatives to assist too. Here in the UK there’s a plethora of entrepreneur success stories, particularly with regard to home-based businesses; so much so we contribute £300bn to our economy. If you hadn’t already guessed, yes, I am one of them…

Yesterday/year (September 2008) I was a lawyer, serving the entrepreneur of tomorrow, today, in a traditional mid-tier law firm ivory tower in Leeds, Yorkshire, England.

Today (September 2014), I am an entrepreneur, serving the lawyers of tomorrow, today, from my luxury apartment home and globe-trotting around the world.

Since my journey began, five years ago, we appear to be witnessing a tsunami of entrepreneurial lawyers throughout the world. The Age of the Entrepreneurial Lawyer has arrived.

Albeit back in 2010 I wrote in The Naked Lawyer that “Entrepreneurs are from Venus and lawyers are from Mars,” I am delighted to be proved wrong…

Lawyers are from Venus and Entrepreneurs are from Mars, says Tomorrow’s Naked Lawyer. Agree?

 

Chrissie Lightfoot

The Entrepreneur Lawyer, CEO EntrepreneurLawyer Limited.

Author of The Naked Lawyer: RIP to XXX – How To Market, Brand & Sell YOU!

Please note: A version of this article originally appeared in Clio 13 September 2014.

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Re-thinking the LSA & Lawyer Role

Posted on September 13th, 2014 by Chrissie Lightfoot

Re-thinking the Legal Services Act

I’m sat here wondering if every rose truly has its thorn? It appears so…

Hot off the press is Neil Rose’s LegalFutures newsletter in which he says “The Legal Services Act is never far from my thoughts, exciting chap that I am, but in recent days I have not been alone. According to Professor Stephen Mayson, the Act is heading for the regulatory equivalent of the knacker’s yard, while for new Legal Services Board chairman Sir Michael Pitt, it is a “job half done”.”

This sounds more like prose plucked straight from The Naked Lawyer; more provocative thorn than Rose.

But hey, I have to agree with Rose, Mayson & Pitt!

Not a bad name for a proposed new business of law (aka law firm) here either, n’est ce pas? :-)

Moving on…

Re-thinking the role of the lawyer?

There’s been a LOT of stuff written about the changing and evolving role of the lawyer in numerous media these past few years. Accordingly, for my latest musings on the subject (and as my latest blog post) check out:

The Age of the Entrepreneurial Lawyer

But before you do, I recommend you dip your fingers & toesies into the following in this order:

The Naked Lawyer, by yours truly, 2010. Best-seller book in how you can become entrepreneurial with a step-by-step guide in how to get more clients; and more from existing clients.

When Inexperience Is an Advantage, by Richard Branson, 2011

Tomorrow’s Lawyers, by Richard Susskind, 2013. His latest book about the future of legal services and the role of aspiring and young lawyers within it.

The New World of Legal Work
, report by Jordan Furlong, 2014, in collaboration with Lawyers In Demand (BLP),in which it is suggested that entrepreneurs are the future of law.

Brave New World a Bellwether Report by LexisNexis, 2014, identifying new working practices, increased optimism and the emergence of a new breed of entrepreneurial lawyers achieving impressive results.

And THEN…

The Age of the Entrepreneurial Lawyer, blog post by yours truly, September 2014.

Entrepreneurial lawyering has come of age. Not fiction. Fact.

I shall leave you to join the dots :)

Enjoy!

 

Chrissie Lightfoot

The Entrepreneur Lawyer, CEO EntrepreneurLawyer Limited.

Author of The Naked Lawyer: RIP to XXX – How To Market, Brand & Sell YOU!

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Re-thinking Social Media & Technology

Posted on September 13th, 2014 by Chrissie Lightfoot

Re-thinking Social Media

I read a LOT of stuff about social media, but the article 10 Surprising Social media Statistics that will make you rethink your social strategy published by Fast Company back in 2013, got my attention because it stated:

“Social Media has overtaken porn as the No.1 activity on the web”.

I still keep referring back to this article, because it reminds me that not only is Social Media and Social Networking a very powerful marketing, engagement and relationship medium, whether for business or leisure, but we constantly have to re-think, and sometimes re-invent, what we are doing.

The world, and online world in particular, is accelerating, changing and morphing at a rapid rate. To be successful requires moving, adapting and being agile within it…

Re-thinking Tech in the Business of Law

Earlier this year the Business Insider raged that 2014 is going to be a huge year for tech. I agree.

It’s been a great pleasure and privilege to consult with and write for Law Plain and Simple these past three years…

Law Plain And Simple

It’s the Naked Portal for legal guidance. Ultimately, Law Plain and Simple is the Go To Law Website for businesses, consumers, lawyers and Law Firms.

Check out the latest sports media campaign you could benefit from!

Oh, and I recommend you join in #TheLegalHour on Twitter @The_Legal_hour every Wednesday 12:30-13:30 GMT.

It’s where consumers, businesses and lawyers chat in real-time about legal stuff affecting all of us. Anyone can take part. It’s great fun and truly informative :-)

Next, I’d like to share with you Kulahub. It’s literally The Naked CRM for Customer Engagement…

Kulahub

I’m an advocate for Kulahub as I’ve been using it for five years. It’s how I am communicating and engaging with you right now :-)

BTW – It’s my birthday this month. Well, it is my company’s: EntrepreneurLawyer Limited. Woo-Hoo!!! :)

Kulahub is brill. If you’re a solopreneur, small or mid-sized business, then this CRM system may suit you well. Here’s WHY.

I reckon I have survived this far in biz due to a combination of continually re-thinking, re-inventing and embracing ‘naked’ marketing, networking and technology.

I can’t thank my friends, colleagues, clients and suppliers enough for their support. More about this in The Age of the Entrepreneurial Lawyer blog post (via Clio); keep reading …

Clio

Finally, you’ve just GOT to take a peek at Clio.The Naked App for Practice Management…

Here’s WHY

It’s the go to Law Practice & Legal Case Management Software for Law Firms, Lawyers and Entrepreneurial Lawyers…

You will be hearing more about this pioneering cloud-based tech this year and next as the company is represented at many of the Law Conferences throughout Europe, USA, Canada and Asia.

I’m even hooking up with them in Japan, Tokyo, next month :) Prrrrrrrrrrrrr …

AND, I am writing for them!

Similar to Kulahub but with a different and complementary product and service, it’s the perfect tech for solo lawyers, small and medium-sized businesses and ultimately the entrepreneurial lawyer…

Entrepreneur Lawyer & The Naked Lawyer readers are eligible to receive a 10% lifetime discount on Clio.

Are you ready to join 40,000 lawyers and legal professionals who have made the jump to Clio?

 

Chrissie Lightfoot
The Entrepreneur Lawyer, CEO EntrepreneurLawyer Limited.
Author of The Naked Lawyer: RIP to XXX – How To Market, Brand & Sell YOU!

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Summer Heat

Posted on September 13th, 2014 by Chrissie Lightfoot

Prrrrrrrrrrrrrrrrrrr….

WHAT A SUMMER! It’s been HOT HOT HOT… and I’m not just talking about the highly unusual dry & sunny weather we’ve been lapping up in England since May!

Re-thinking the Tour de France …

I have to say that whether you’re a cycling nutter (like me) or not, you can’t have failed to have been moved by the extraordinary events and pictures surrounding the Tour de France grand depart in my beloved home county of Yorkshire this July!

Hats-off to Gary Verity, the mastermind behind such a major coup to attain such a prestigious contract, his side-kick Peter Dodd (for whom, I quote: “it was all just a blur”) and the entire Welcome To Yorkshire team for promulgating the bold idea, making it happen and pulling it off so brilliantly!

Not only did this event provide a huge boost to local businesses and the local economy at the time, but, moreover, the media coverage surrounding the event has alerted the world to Yorkshire as a premier tourist attraction and place to do business…

I’ve received loads of messages from online social buddies (most of whom I’ve never met in person yet) who witnessed the crowds, villages and stunning scenery during the TDF TV coverage expressing they are truly jealous of where I live and work. I’m confident I will meet them here in person soon!

Yes, I am blessed. But not truly blessed methinks until I can re-live and re-capture the experience all over again, not just actively (riding stages 1 & 2 here in Yorkshire again and again and again – love it!), but passively too, enjoying the memories sat cosily on my sofa with a glass of wine…

It was during one of these delightfully ‘cosy’ encounters that my boyfriend insisted on buying me the commemorative book as a gift for my up & coming birthday; he couldn’t afford a cake large enough to accommodate the number of candles required so decided this was a far better option!

So, if you too wish to pick up a copy and buy the official commemorative book of  Two Days in Yorkshire click here .
It’s positively toe curling!! X

Alistair on “The Road” …

As I’m flicking through Two days in Yorkshire I shall be listening to the CD single and official song of the Yorkshire Grand Départ 2014, “The Road”, written and performed by Alistair Griffin and featuring Kimberley Walsh.
It is fabulous!!! I have (at least) three copies already.

I’m adding them to my unique pieces of Tour de France memorabilia along with a candle, cycling shirt and painting :)

Chrissie on the road…

Yes! Yes!! Yes!!! I’ve been causing mischief on the roads of Yorkshire during the summer cycling along with my friends and generally playing and having a really good time. After all, all work and no play makes Chrissie a very dull naked lawyer!

However, August has passed, the rug-rats have duly returned to their educational prisons (contributing heavy commuter traffic – hence my boycotting the roads on my beloved bike now!), the lawyers have returned from their luxury summer gites and villas, so I reckon it’s time for me to knuckle down and get back to hard-core biz…

Watch this space for a series of blog posts coming to you soon! :-)

Chrissie Lightfoot

The Entrepreneur Lawyer, CEO EntrepreneurLawyer Limited.

Author of The Naked Lawyer: RIP to XXX – How To Market, Brand & Sell YOU!

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A Leap of Brand

Posted on January 22nd, 2014 by Chrissie Lightfoot

This article was first published in BrandYorkshire, 22 January 2014, and is reproduced with kind permission.

In the ensuing months I will be posing questions, discussing issues and proffering solutions in relation to Business Development. To kick-off, let’s start with a topic which perplexes and, sometimes vexes, the majority of businesses; namely, branding.

In order to do this subject justice, I’ve decided to write the trilogy series ‘A Leap of Brand’, during which I will share my thoughts, ideas, successes and examples in relation to this fascinating and critical subject with reference to companies, ‘things’ and people across the globe.

We will be looking at company brand (‘Brand – Firm’), personal brand (‘Brand – Me’) and product brand (‘Brand – Product’).

You may be asking yourself, “why these three?” Well, many people have asked me in the past few years “Chrissie, how did you do it? How have you gone from a no-body into a ‘somebody’ who works with top companies all around the world?

How did you do it from a standing start with no money, no connections at the start of the worst recession the world has ever experienced? What’s your secret?”

“My secret?” I reply. “It’s ‘A Leap of Brand’. The secret lies in the brand trio, and the order in which you build the brand in this digital age.”

So here’s the trio and here is the order in which I built a viable, feasible and sustainable six-figure company and lifestyle these past few years:

1) Brand – Me
2) Brand – Product
3) Brand – Firm

Why did I do it this way and why does it work?

• “Brand – Me” and “Brand – Product” build the profile and reputation of “Brand – Firm” by volume and in stages giving depth and breadth to the power of THE BRAND stable.

• It’s highly cost effective and has the most impact this way, fast…

• “Brand – Me” and “Brand – Product” generate the income (provide the funding) for creating “Brand – Firm” and/or re-branding “Brand – Firm”. This is hugely important for companies with limited financial clout; reality for the majority of businesses that simply do not a have a Daddy Warbucks Branding War Chest.

• It’s because THIS is the ORDER your clients and prospects relate to your company. It’s what clients / customers / consumers want in this Digital Age. They buy due to emotion and justify the purchase with logic. It therefore seems logical that you focus building a brand starting with humanness (Brand – Me), share something of benefit / value with the customer (Brand – Product) whereby Brand – Firm is naturally borne from these two.

This is not pie in the sky theoretical waffle, or mumbo-jumbo. This brand trio order works. It works extremely well. It worked for me. It works for my customers. It will work for you too.

And now that various highly credible reports (Peppermint Technology) and research (Eulogy!) have provided proof of what my gut, logic and entrepreneurial spirit told me, no doubt there will be fewer naysayers and more of you willing to take A Leap of Brand.

I shall leave you with this thought. Every interaction you have with someone outside (and inside) your company is an instance of ‘relating’ – or, if you prefer, ‘branding in lights’.

Ask yourself these questions: is each interaction good, bad or indifferent; effective or ineffective; positive or negative; brand-building or brand-destroying?

These are important questions, because branding is not everything, but everything is branding.

Chrissie Lightfoot

The Entrepreneur Lawyer, CEO EntrepreneurLawyer Limited.

Author of The Naked Lawyer: RIP to XXX – How To Market, Brand & Sell YOU!

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Seconds out! Investment Heavyweights

Posted on December 20th, 2013 by Chrissie Lightfoot

21st January 2014 : David Parkin of TheBusinessDesk.com invites you to a no-holds barred contest between two investment heavyweights.

In the red corner: Dave Fishwick, Head of Macro and Equities Investment at M&G Investments, which manages £242bn of investments in the UK and Europe.

In the blue corner: Peter Heckingbottom, Investment Director and Deputy Managing Director of award-winning Leeds-based Pearson Jones, which manages client investments of £1.8bn. Pearson Jones’ specialist teams operate from four offices nationwide, providing individuals, businesses and trustees with expert bespoke advice that helps secure their financial futures.

Both have opposing views on how to maximise returns from your investments and TheBusinessDesk.com founder David Parkin will referee a debate between these two experts at an Investment Outlook seminar at the Leeds Club, Albion Place, Leeds, LS1 6JL.

Also giving his views on the global economy is a global equities strategist with BlackRock, the world’s largest asset manager. Tuen Draaisma is Managing Director and Macro Strategist, Global Equities, with BlackRock, which manages $3.8 trillion of investments.

The breakfast event, which runs from 7.30am to 9am is aimed at business owners, directors and their professional partners. To register your interest email sophie.barriere@thebusinessdesk.com with your name, job title and company.

Additional Hot Events coming up in early 2014…

8th Jan : And EVERY Wednesday 1-2pm GMT  join @The_Legal_Hour  on twitter for #TheLegalHour

It is THE PLACE to be where lawyers, business people and consumers come to discuss legal issues, engage and share what’s happening in the legal world and business world.

15th Jan : Robert Moore of X-Press Legal are hosting a CPD event for law firms across North & West Yorkshire at Wetherby Racecourse on Wednesday 15th January 2014; three prominent guest speakers (including yours truly) will be providing insight into topical issues affecting Solicitors, Licensed Conveyancers and Legal Marketing Directors. Read more >

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Cracking Books for Crimbo

Posted on December 19th, 2013 by Chrissie Lightfoot

Recommended reading

The Future of Privacy – by Eduardo Ustaran, Partner at Field Fisher Waterhouse LLP, and named by Revolution magazine as one of the 40 most influential people in the growth of the digital sector in the UK.

An insightful read which educates the public and innovators about the importance of privacy and data protection. It throws up important questions and proffers solutions to our ‘human privacy’ and ‘commercial privacy’ conundrum, arguing that in order to get the balance right, policy makers, regulators and organisations must address the specific challenges presented by rapidly evolving technology, the increasing value of personal information and the globalisation of data-reliant activities. A mind tickling delight!

Managing Talent for Success – co-ordinated by consulting-editor Rebecca Normand-Hochman of Globe Law & Business, on behalf of The International Bar Association.

The ability to attract, develop and retain talent has become one of the biggest competitive issues for law firms. But although talent management is now recognised as a business issue of prime importance, law firms often lack the experience, vision and tools to do it.

This practical new handbook, , explores the various elements required to manage talent effectively. It illustrates how law firms can significantly increase the performance, engagement and retention of their lawyers by giving them the tools to develop and to support the development of others.

Solo – the latest James Bond spectacular! Absolutely 007 in every way!!! Prrrrrrrrrrrr. Enough said.

The Naked Lawyer: RIP to XXX – How to Market, Brand & Sell YOU!

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2013 Hot Lawyers & Sizzling Reports

Posted on December 19th, 2013 by Chrissie Lightfoot

2013 Top 10 Smokin’ Hot Lawyers &/or Entrepreneurs around the world…

Heads-up entrepreneurs looking for lawyers in different jurisdictions around the world, and lawyers who are in search of entrepreneurial people who ‘get it’, here’s a list of my 2013 Top 10 Smokin’ professionals!

These are fabulous people whom I’ve worked with/met and are simply wonderful for who they are, what they do, their professional brilliance, dynamism, genius, commitment to a cause, genuine humanness and nakedness! :-0

My Top 10

not in any particular order – they’re all no.1 in my book:

UK – Gary Assim, The Image Lawyer, Head of Retail and Intellectual Property, Shoosmiths LLP.

UK – Christian Lister, The SME Ambassador, Director of X-Press Legal, International Director The Genesis Initiative, Vice President of Europe International Small Business Council, Chairman IPSA.

Australia (Queensland) – Jeremy Kennedy, The WHS Lawyer, Partner and litigator at McCullough Robertson Lawyers.

USA (California) – Mitch Jackson, 2013 California Lawyer of the Year (CLAY Award), Litigation specialist at Jackson & Wilson

USA (NJ | NY) – Anthony Verna, Partner, specialist in Trademark law and Copyright Law, at Kravitz & Verna PLLC.

Poland (Warsaw) – Nicholas Richardson, Managing Partner, Corporate and Commercial law, at Richardson & Wspólnicy; Vice-Chairman and Honorary Secretary at British Polish Chamber of Commerce.

France (Paris) – Laurent Julienne, Managing Partner, Corporate Law, at LERINS JOBARD CHEMLA AVOCATS.

Switzerland (Geneva) – Karen Monroe, Partner, International corporate law and securities law, Wilk Auslander LLP. President Foreign Lawyers Section, Geneva Bar Association.

Sweden (Stockholm) – Eric Bergenstrahle, Managing Partner, Head of Strategic Contracts, Advokatfirman Lindahl KB, law firm.

Norway  (Oslo) - Knut Magnar Aanestad, Chief Knowledge Officer and Head of Information Technology at Schjodt Law Firm. Due to a number of successful strategic and operational initiatives in the past four years, including members of the Executive team reading The Naked Lawyer book and executing the ROAR sales model, Schjodt has achieved significant revenue increase; 2010 t/o £35m > 2013 t/o £60m. Knut has played an instrumental part in Schjødt winning Law Firm of The Year, Nordics 2012 (The Lawyer Mag),  international “Best Innovation Award 2013” and the Mergemarket / Financial Times law firm of the year 2013 (Norway award). Schjodt is now ranked no. 3 law firm in Norway.

2013 Top 5 Sizzling Reports

Entrepreneurs and lawyers (in particular) when considering your 2014 business strategy, plan and activity, I urge you take a peek at this lot and join the dots:

What Clients Really Want from a Legal Service Provider – by Peppermint Technology in association with Microsoft.

Up or Out: When Partners Have to Go – a report by ALM Legal Intelligence which reveals partners leave because of their ‘inability’ to find new clients.

Entrepreneurship UK 2013/14 Entering a Brave New World  - by Deloitte

Panel Games: How Client Orgs Pick Their legal Advisers  - by Oxford University Saiid Business School

Emerging Technologies and their Future Impact on the Legal Industry – by Fast Future Research Limited in conjunction with the International Legal Technology Association; due out January 2014.

Hot Books

Recommended reading. Read more >

The Future of Privacy

Managing Talent for Success

Solo

 

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The Naked Lawyer’s Cheeky Ride

Posted on December 19th, 2013 by Chrissie Lightfoot

The Naked Lawyer’s private pre TDF stage 1 cheeky ride! …

As a wee Yorkshire lady with a large passion, energy and enthusiasm for most things in business, leisure and life (including cycling), The Naked Lawyer is tickled pink (a natural blossoming of her customary brand orange and state of excitement) that the greatest sporting event in the world (IMHO) – Le Tour de France – is coming to our beloved God’s Own County, Yorkshire, England, in July next year. WooHoo!!!

Bloomin’ well done I say, *doffscrashhat* to Mr Yorkshire 2012 himself Gary Verity (CEO of Welcome to Yorkshire), Peter Dodd (Commercial Director), Dee Marshall (Head of Communications) and all the team at Welcome to Yorkshire HQ for landing such an unbelievable gig!

You can be sure you will find me on the business and networking scene and amongst the cycling enthusiasts in my hometown of Leeds during the run up to the roll-out of TDF Stage 1, Grande Depart, Saturday 5th July 2014 and at the finish in Harrogate.

I’m also planning to line the road with my cycling buddies and witness the pro cycling boys spin those wheels and sexy legs during TDF stage 2, York to Sheffield on Sunday 6thJuly, before they head south to Cambridge for stage 3 and finish in London the following day.

I hope to see you there in any of these locations around that time! Drop me a line asap and let me know if you intend to visit the UK / London / Yorkshire / Leeds / Harrogate / York / Sheffield from July 1st through to 7th in 2014. I’d love to meet up, if possible, especially those of you who have travelled from overseas for the occasion and we haven’t managed to meet whilst on my biz trips. Sooooooooooo excited :-)

Err, NOT for wimps …

Furthermore, as a cycling junkie who continually seeks out more hills and likes to ‘feel the burn’ by pushing everything (and I mean everything) to the limit, I’d welcome you to join The Naked Lawyer (my alter ego in her human form, aka moi) in cycling the Tour De France 2014 stage 1, Leeds to Harrogate, in late June 2014.

The date is ‘yet to be determined’ as I am happy to work out the preferred date and time that will suit the majority; although Tue 24th/Wed 25th/Thur 26thJune or Tue 1st July are a possibility so that my overseas friends and business associates who intend to be here for the Grande Depart here in Yorkshire can join in the fun and frolics!

Duly note though… The Naked Lawyer (in true naked style) intends to add her own spin to the route and dance up a few of the less well known lanes and hills with spectacular views which run alongside the main road and route.

This will definitely be a more pleasant, varied and tougher ride as it will take riders off the busy long main roads (boring in parts unless you’re tucked in on the wheel of one of the fast lads in a peloton enjoying the benefit of a free ride) which, albeit fabulous for the actual TDF occasion when the roads are closed to traffic, the aerial media shots will be spectacular and the mega fit cycling pro guys sporting tight lycra with bulging muscles and sporting tans with a hint of white bits (the girls should be so lucky) can whiz along unhindered by road vehicles and furniture, will be far far far safer and, arguably, in parts, more scenic.

The Naked Lawyer has ridden this alternative (but pretty close to the real thing) route twice already during 2013. Truly. It’s awesome! It gets better each time, albeit I’m not managing to do it any quicker *harrumph* :-(  Looking forward to improving (hopefully) and doing it all over again with you during 2014!

Oh, btw, if you haven’t figured it out by now:

* This ride is NOT for the ‘occasional’ rider. You will need to be a seasoned amateur who rides regularly and is up to covering 130 miles+ in hilly terrain; not unlike how a job spec would read: “Cycling will be your prime pastime, leisure pursuit and passion. You will be a team-player, self-starter, fit, healthy, highly motivated and enthusiastic!”

* You WILL need a pass-out from your significant other for the entire day and eve. The ride itself will likely last 8-10hrs (subject to fitness, weather, incidents, punctures, number of fuel stops etc)… and I am proposing we will indulge in Scooby-snacks (it would be rude not to) at the end of the ride.

* This ride is NOT a naked ride. You WILL need to keep your cycling clothes on. Not only because we lawyers would advise it is unlawful for gentlemen to expose their beloved jewels and ladies their prime assets in public, but you will in fact need some padding in that region because you’re likely to be in the saddle for a long time (see above)!  Yes, the pro riders will no doubt ride TDF stage 1 in around 4 hours (clothed appropriately … shame), but for us amateurs we will need twice as long for various reasons, not least, we’re not pros (we have proper jobs), the route The Naked Lawyer will be taking you on is a bit more lumpy and we will need at least one fuel stop (maybe two).

* This ride IS for ladies and gentlemen who love a challenge, welcome a tough ride, adore hills, and seriously enjoy an alcoholic beverage or two to celebrate the achievement at the end of the experience.

If you’re interested in joining The Naked Lawyer on this ride then tweet any of these accounts:

@TheNakedLawyer
@EntrepreneurLaw
@FullonLiving

with the following message:

I want to ride the pre #TDF2014 stage1 #Yorkshire & experience #YorkshireNaked with #thenakedlawyer

You must Follow me on twitter and then I can DM you the details in due course.

If you’re not a twitter junkie, then simply email me direct with the message “TDF2014 pre stage1” in the Subject header.

Oh, and one final thing, if you’re a cycling geek and wish to be kept up to date about TDF stuff, particularly the Grande Depart Yorkshire 2014, here’s a few things of interest …

Hot hashtags:

#TDF

#TDF2014

#Tourmakers

#Yorkshire

#YorkshireNaked

#TheNakedLawyer

Hot tweeps to follow:

@LeTour

@LeTourYorkshire

@Welcome2Yorks

@PeterDodd02

@GaryVerity

@DeeMarshallsays

Roll on 2014. Come and roll-out with The Naked Lawyer for a cheeky ride! :-)

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A Lesson in Humility

Posted on December 19th, 2013 by Chrissie Lightfoot

Being the author of The Naked Lawyer – a humbling experience and a privilege

Because of the wide-spread global readership, influence, acceptance and success of The Naked Lawyer book, its concepts, the ROAR social media sales experience in practice and the ongoing success stories of its readers and advocates, I have been truly blessed to enjoy a constant stream of speaking and consultancy engagements throughout the world since the release of The Naked Lawyer eBook back in late 2010.

I am also greatly honoured and privileged to have been interviewed as a thought leader on various subjects; personal branding, marketing innovations, the future of law, the role of artificial intelligence, robotics, legal technology, social technology, social media, social networking and social brand in our lives, and subsequently asked to contribute to a number of reports and events throughout 2013 (and 2014, yet to be published and revealed), in particular Fast Future Research Limited’s (CEO Rohit Talwar’s) Legal Technology Future Horizon’s Project and Report “Emerging Technologies and their Future Impact on the Legal Industry” commissioned by  ILTA (the International Legal Technology Association); due out in January 2014.

During 2011 and 2012 I primarily worked with companies in Australasia and USA (as well as the UK and Europe), but this year has seen The Naked Lawyer extend her influence at events, conferences, private gatherings/functions and companies in numerous countries across Europe, and, make her mark in Scandinavia.

Business trips in 2013 to France (Paris), Switzerland (Geneva), Sweden (Stockholm) and Norway (Oslo) have been the highlight of 2013. The dancing was a lorra lorra fun! Ooh-la-la. Unfortunately I haven’t had the opportunity to visit Iceland, Denmark or Finland, yet, despite book sales in each.  A shame I couldn’t visit at this time of year for it would have been opportune to pop to Lap Land, Finland and sit on Santa’s knee! Fingers and toes crossed for next year :-)

Throughout my business travels and in all of my business correspondence, dealings, exchanges and relationships I am continually amazed and humbled by those people who have touched my life and have taught me much.

Albeit The Naked Lawyer book and the ROAR model and lessons have influenced, guided and helped many readers and delegates around the world these past few years, culminating in the honour this year of the accolade “International Top 100 Executive and Legal Professional of the Year 2013” (published in the International Top 100 Business Magazine), I believe the people whom have reached out to me and vice versa, have given me far more than I have in return.

Humility has been my greatest lesson this year and I intend to carry it with me throughout 2014.

Therefore it is especially to you, my friend, confidante, colleague, acquaintance, follower, reader, teacher and listener, that I wish to convey a heartfelt thank-you at this precious time of year, not least for daring to engage me, but mostly for daring to get NAKED and be the NAKED YOU…

I look forward to engaging with you throughout 2014.

What else is in store for 2014?

Ah, well, you’ll have to wait and read the first of The Naked Lawyer’s newsletters in early January 2014 when all will be revealed!

However, you already know about The Naked Lawyer 2 book coming out, and it’s probably best I let you into a little secret now about The Naked Lawyer’s private pre Tour de France stage 1 cheeky ride

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